Case study Essay Example | Topics and Well Written Essays - 3000 words - 4

Case study - Essay Example In this segment, the major focus will be on Sony’s journey of inevitable change that has made it reach where it is today. Perhaps the first change that the company experienced in the millennium was the appointment of Howard Stringer in 2005 as the chief executive. Apart from Stringer being the first non-Japanese to head the firm in over a half a century, he had a history with some of the fiercest competitor of the Sony Corporations. Despite this, he was the best choice to turn around company’s dwindling profits. Organizational analysts were sceptical of his approach of streamlining the operations of the business and the massive job cuts. The new chief executive included several other ambitious techniques that previously never existed in the company. For instance, he scraped off entire lines of production such as production of cathode ray tube (CRT) television sets. Change was also inevitable in the composition of human resources for Sony over the years. This is partially a step of business strategy and partially for skills that the company required for its future plans. The laying off of about 10,000 employees as a cost cutting measure had a direct impact on the company’s short term in terms of public perception. However, this was necessary to turn around numbers for the company. Human resource in major companies is a key element for their success or failure as Marshak (2005, p97) illustrates. This is because all decisions are made and implemented by directors and employees respectively. Therefore, chief executives and company directors aim at hiring the best and retaining the most productive employees at all times. In light of these, the employee restructuring of Sony was implemented by eliminating human resource that was either too obsolete or redundant in their work. This is a change that most of other multinationals are experiencing today. Thirdly, cultural change is another dynamic that Sony has experienced over the years. The CEO himself