Principles of Persuasion in Commercials Essay -- Advertising Marketing

Principles of public opinionhigher involvement with a publication leads to more favorable perceptions of embedded ads, and higher levels of advertising scene (Tipps 2000) Every day, consumers are exposed to no less than 1000 commercial messages (Meyers-Levy &Malaviya 1999). Of all the different techniques and strategies that try to brace an advertisement mosteffective on that point is an underlying principle ruling. The whole point of any marketing ploy is to get the audiences attention and then change the mind to believe that their product or process is the best. There are a variety of different mediums in which consumers are exposed to advertisements television, radio, magazines, newspapers, billboards, and public transportation. In all types of media, persuasion isused nevertheless at that place is not one theory that can establish a single hypothesis as to the direct route a messagetakes to spring a favourable judgement. In order to have a holistic knowledge a bout the psychologybehind persuasion, seven main theories of persuasion lead be examined. The Cognitive-Response Model explains that the persuasion process takes place when a person reflects on the content of the message and has cognitive responses to the message. Cognitive responses arethoughts that develop composition the process of elaborating on the message occur. Cognitive responses can berelating the message, to other messages previously exposed to or already existing knowledge of thatproduct of renovation that is trying to be sold (Meyers-Levy & Malaviya 1999). This suggests then thatpersuasion happens when cognitive responses are favourable to the message. The proposition of the Dual-Process Model is that there is more than one means... ...signing PersuasiveMessages Deductions from the preference Matching Hypothesis. Cognitive and AffectiveResponses to Advertising, 135-59. Gilbert, Daniel T. (1991) How Mental Systems Believe. the Statesn Psychologist, 46 ,107-19. Gresko, Kennedy, Lesniak. (2000) Social Psychological Factors Underlying the Impactof Advertising. www.csa.com/htbin/ids52/pocskel.cgi. Krugman, et al. (1994). Advertising Its Role in Modern Marketing. United States ofthe States The Dryden Press. Meyers-Levy, J., Malaviya, P. (1999). Consumers Processing of PersuasiveAdvertisements An Integrative Framework of Persuasion Theories. Journal of MarketingSpecial Issues, 63, 45-60. Tipps, Steven W. (2000). Dissertation Abstracts International Section A Humanities &Social Sciences, 60, 3737. Principles of Persuasion in Commercials Essay -- Advertising MarketingPrinciples of Persuasionhigher involvement with a publication leads to more favorable perceptions of embedded ads, and higher levels of advertising persuasion (Tipps 2000) Every day, consumers are exposed to no less than 1000 commercial messages (Meyers-Levy &Malaviya 1999). Of all the different techniques and strategi es that try to make an advertisement mosteffective there is an underlying principle persuasion. The whole point of any marketing ploy is to get the audiences attention and then change the mind to believe that their product or service is the best. There are a variety of different mediums in which consumers are exposed to advertisements television, radio, magazines, newspapers, billboards, and public transportation. In all types of media, persuasion isused in time there is not one theory that can establish a single hypothesis as to the direct route a messagetakes to make a favourable judgement. In order to have a holistic knowledge about the psychologybehind persuasion, seven main theories of persuasion provide be examined. The Cognitive-Response Model explains that the persuasion process takes place when a person reflects on the content of the message and has cognitive responses to the message. Cognitive responses arethoughts that develop season the process of elaborati ng on the message occur. Cognitive responses can berelating the message, to other messages previously exposed to or already existing knowledge of thatproduct of service that is trying to be sold (Meyers-Levy & Malaviya 1999). This suggests then thatpersuasion happens when cognitive responses are favourable to the message. The proposition of the Dual-Process Model is that there is more than one means... ...signing PersuasiveMessages Deductions from the pick Matching Hypothesis. Cognitive and AffectiveResponses to Advertising, 135-59. Gilbert, Daniel T. (1991) How Mental Systems Believe. American Psychologist, 46,107-19. Gresko, Kennedy, Lesniak. (2000) Social Psychological Factors Underlying the Impactof Advertising. www.csa.com/htbin/ids52/pocskel.cgi. Krugman, et al. (1994). Advertising Its Role in Modern Marketing. United States ofAmerica The Dryden Press. Meyers-Levy, J., Malaviya, P. (1999). Consumers Processing of PersuasiveAdvertisements An I ntegrative Framework of Persuasion Theories. Journal of MarketingSpecial Issues, 63, 45-60. Tipps, Steven W. (2000). Dissertation Abstracts International Section A Humanities &Social Sciences, 60, 3737.