The Marketing Challenge Assignment Example | Topics and Well Written Essays - 1500 words

The Marketing Challenge - Assignment ExampleCarrying out market planning and operations strategies abet the merchandise managers of GM to be innovative, challenge, authenticate their decisions and benchmark their organization so as to create functional marketing activities and compete effectively with other competitors in the market. Strategic marketing operations equip the marketing managers with operational intelligence that assist in making tactical and strategic decisions. The report comprises of marketing audit, marketing planning and marketing mix that should be adopted by any marketing executive. Contents executive director summary 2 Marketing analyze 5 Marketing plan 7 P.E.S.TE.L ANALYSIS 11 Marketing mix- The 4Ps 11 Business lifecycle 13 B.C.G Matrix 13 Conclusion 13 Reference lean 15 Introduction The improver in gas and oil prices, continuous decline of mortgage/ lodgement/credit sectors and the reduced consumer confidence for the last few years have greatly reduced the pile of sales of the automobile industry. This has left the strategic planners of several leading companies in dilemma on how to increase the sales and win the customer confidence. In todays complex marketing environment, true strategic marketing managers should be equipped with expertise to capture critical messages that are sent by actually essential yet mostly non-controllable external factors in the market and continuously using information as a way of changing the essential controllable internal factors of the business to effectively and strategically personate the company towards achieving its objective (Solis, 2012). Furthermore, seeing external threats and opportunities by firms could put managers in a position of controlling these factors. particular(prenominal) analysis of strengths, weaknesses, opportunities and threats will enable managers to position their organization for future success. In order to meet the remove in market, shift in liestyles, shift in cus tomer loyalty of GM, I recommend the avocation strategies to be implemented by the bare-assedly appointed manager in the GM company. Identify what warlike position GM MOTORS Before doing anything as a newly appointed marketing manager, he should identify what kind of competitive advantages that the company has. For instance how competitive is the company as compared to other competitors in the same(p) market? Is it a market leader or price setter? The manager has to come up with competitive strategies to outdo other companies like Toyota which have designed gas electric vehicle. Marketing Audit This is the process of analyzing and evaluating marketing activities, approach, aims and results of a firm. The process help GM marketing manager to determine new neglected or unknown markets focus their right messages to intended customers and to refine their plans and strategies to assist in increase market share. In order to carryout effective market audit, the following processes shoul d be adopted by the manager. 1. join forces of the overall overview of GM company The newly appointed manager has to understand the overall overview of the company may include the location of the company, sales history, date of establishment, key personnel, number of employees, and companys chronology of events like divestitures, mergers and acquisitions. He should also know the history of the company since its inception 2. Describe the marketing goals and objectives